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New Global Forever Stamp from the USPS: Great Design, Great Idea
Now the convenience for a Forever Stamp, like the ones we all use for domestic first class letters, is available for international mail. For $1.10, you can send a one ounce letter to any country in...
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Your Integrated Marketing Plan Needs Direct Mail
Over at PrintisBig.com, you will find some eye-opening statistics about the print industry, and specifically about the power of direct mail – yes, good old-fashined direct mail, even in a digital age....
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Die cutting: Creative Finishing Ideas Add Power to Print
Even a simple die cut can transform a bland self-mailer into a powerful marketing piece. Creative die cutting highlights the 3D nature of print – its tactile and functional nature. It also grabs...
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Blow-In Some Creative Direct Mail Ideas: What Catches Your Eye?
Blow-ins and Bind-ins: ever thought about why those insert cards in your direct mail work? If they didn’t, they would not be showered with so many. “Blow-in” cards (as bindery machines blow the...
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ImageBlog’s 2013 Print and Design Year in Review
End of the year reflection time – which means of course a Top 10 list, right? Imageblog is our online newstand of conjecture, knowledge, experience and opinion about the world of print, design,...
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EDDM – Is Every Door Direct Mail Right For You?
The USPS direct mail program called Every Door Direct Mail, begun in 2011, makes saturation mailing affordable for small businesses. Offer coupons, publicize events, send thanks, announce sales or...
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Turn to Your Printer for Multimedia Marketing Support
Printing businesses have expanded their services far beyond just printing on paper. Product lines include design services, integrated marketing and direct mail, promotional products and the...
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NCOALink and CASS Processing: Get Your Data Back After Each Direct Mailing
Direct mail marketing works. It is a powerful driver of sales and success for businesses large and small. Yet because postal rules are confusing and the procedures are time consuming to follow, we...
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USPS Stamps Have a New Feel – Textured Coatings & Thermochromic Ink
The USPS continues to excel with great design, print and marketing ideas in their innovative new postage stamps. Their newest releases take the plain printed stamp to a whole new experience level....
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Print and Direct Mail Still Drive Integrated Marketing
Just like fashion or the weather, trends in marketing tend to be cyclical – a decade or more ago the old chorus of “Print is Dead” was being sung by many in marketing looking toward the future. The...
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